A cyclorama wall may sound like complicated and unfamiliar technology straight out of a science fiction film, but it’s really quite simple. In reality, it’s a concept that can greatly improve any shoot—a wall that incorporates one or more curved surfaces to create the...
You made the wise choice to incorporate video into your marketing strategy. You zeroed in on a specific goal, decided what type of video would work best to achieve it and worked with professionals to bring your vision to life. Finally, and with great excitement, you...
While social media is continually changing the way we consume information, one truth remains constant: video is king. Over the past few years, video has evolved from being a “nice to have” component of a marketing strategy to a “must-have,” especially for social...
In 1888, Louis Le Prince of France (not Thomas Edison of America, though that’s a debate for a different day) unveiled the world’s first motion-picture camera. Since then, the art of recording visual movement has never stopped evolving, from its merger with audio...
If you own a business or have a hand in running one, you know that setting goals and establishing strategies to meet them are critical to success. And if just reading that sentence makes you feel, well, a little tired, it’s OK—you’re not alone. We’re here to assure...
We admit it; we’re a little obsessed with the value of video in the world of marketing. In last month’s blog, we explained how video is a highly preferred, crazy versatile and easily accessible medium for storytelling and message sharing. Here, we focus on that second...
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