Avoid These 7 Common Video Editing Mistakes  

Avoid These 7 Common Video Editing Mistakes  

When it comes to video production, the uninitiated may assume that once the footage is “in the can,” so to speak, the hard part is over. But that is far from true. The editing process is essential to bring your story—whatever that may be—to life. Good or bad editing...
The Elements of a Great Script

The Elements of a Great Script

When you picture a video production, what’s the first thing you think of? Lights, cameras, green[MA1]  screens? Those aspects are all crucial for the process, but the concept and the supporting message is the true heart and soul of almost any production—the...
Set the Stage for Your Shoot With a Cyclorama Wall

Set the Stage for Your Shoot With a Cyclorama Wall

A cyclorama wall may sound like complicated and unfamiliar technology straight out of a science fiction film, but it’s really quite simple. In reality, it’s a concept that can greatly improve any shoot—a wall that incorporates one or more curved surfaces to create the...
Measures of Success: Understanding Video Metrics

Measures of Success: Understanding Video Metrics

You made the wise choice to incorporate video into your marketing strategy. You zeroed in on a specific goal, decided what type of video would work best to achieve it and worked with professionals to bring your vision to life. Finally, and with great excitement, you...
Creating a Successful Social Media Video Strategy

Creating a Successful Social Media Video Strategy

While social media is continually changing the way we consume information, one truth remains constant: video is king. Over the past few years, video has evolved from being a “nice to have” component of a marketing strategy to a “must-have,” especially for social...
Using Technology to Elevate Your Videos

Using Technology to Elevate Your Videos

In 1888, Louis Le Prince of France (not Thomas Edison of America, though that’s a debate for a different day) unveiled the world’s first motion-picture camera. Since then, the art of recording visual movement has never stopped evolving, from its merger with audio...