Measures of Success: Understanding Video Metrics

Measures of Success: Understanding Video Metrics

You made the wise choice to incorporate video into your marketing strategy. You zeroed in on a specific goal, decided what type of video would work best to achieve it and worked with professionals to bring your vision to life. Finally, and with great excitement, you...
Creating a Successful Social Media Video Strategy

Creating a Successful Social Media Video Strategy

While social media is continually changing the way we consume information, one truth remains constant: video is king. Over the past few years, video has evolved from being a “nice to have” component of a marketing strategy to a “must-have,” especially for social...
Using Technology to Elevate Your Videos

Using Technology to Elevate Your Videos

In 1888, Louis Le Prince of France (not Thomas Edison of America, though that’s a debate for a different day) unveiled the world’s first motion-picture camera. Since then, the art of recording visual movement has never stopped evolving, from its merger with audio...
Show and Tell: Using Video to Meet Your Objective

Show and Tell: Using Video to Meet Your Objective

If you own a business or have a hand in running one, you know that setting goals and establishing strategies to meet them are critical to success. And if just reading that sentence makes you feel, well, a little tired, it’s OK—you’re not alone. We’re here to assure...