While social media is continually changing the way we consume information, one truth remains constant: video is king. Over the past few years, video has evolved from being a “nice to have” component of a marketing strategy to a “must-have,” especially for social media. But one video will not fit all social media channels—each must have a unique approach. That’s where we specialize, helping you create a social media video strategy to improve your overall social engagement.
Why Is Video So Important?
Here’s an eye-opening statistic: according to Statista, 85% of U.S. internet users watch video content online. Further, HubSpot studies show that more than half of consumers want to see more video content from brands and businesses they support. Frequent engagement with your customers, clients, prospects and the public is key in maintaining their awareness and interest, which makes video content sharing a priority. Each social media channel has an associated strategy to get the most engagement out of videos; here are a few tips to get started:
Twitter is best used to promote your latest blog, engage with your audience or even drive viewers to a landing page. The key is to keep it short—brief and easy-to-consume videos tend to perform best in the Twitterverse. To improve exposure, Twitter also allows you to pin videos to the top of your profile.
Facebook and Instagram
These days, Facebook and Instagram feeds essentially function as “social newspapers”—how often do you see people scrolling through their phones each morning to catch up on the content they missed overnight? Unlike with Twitter, longer videos tend to succeed in Facebook’s algorithm. Additionally, Instagram allows you to post “Reels,” a scrollable section of trending videos that functions similar to TikTok. This is where you can get creative and share short, unique content.
LinkedIn is a medium most suited for boosting leads and conversions, making it an interesting tool in your social-media-strategy arsenal. LinkedIn recommends planning video content around this objective, so showing a demo of your product, previewing an event or giving a sneak peek of your webinar are all potential ideas for a successful video.
YouTube videos need to have a specific purpose—such as to inform, educate, advertise or entertain. Think of YouTube videos as a way to increase your overall brand awareness; you’re not likely to pull anyone away from the site for business.
Your Video Partners
Our fully equipped studio offers the technology, functionality and versatility you need to bring your brand’s social media video strategy to the next level. This includes:
- Giant 25’ x 11’ green or white corner cyc wall
- Flexible standing sets that provide endless customization options
- Full lighting
- Blackout walls
- Sound suppression
- A fully equipped video editing suite for postproduction
- An audio studio
We can also help to bring any creative vision to life through our agency partner. Reach out to us today and discover how we can help.