You’re looking to shoot a video that captures your specific vision. Well, we have good news: producing high-quality video is now simpler and less expensive than it’s ever been, and the medium can be used to accomplish a variety of goals from entertainment and...
Whether you’re filming a 15-second social media clip, a 30-second commercial or a long-form corporate video, you’ll first need to decide on a few elements: a location for your production and the equipment and services to bring it to life. Generally, in a studio or on...
Before there was TV, you got your drama, your mystery, your comedy, and your news from a big talking box in the living room—and you loved it. And while things have evolved a bit since the reign of the radio show, the value of audio content remains solid; if anything,...
Today’s media consumer is more sophisticated and discerning than ever. That means today’s media producer has a lot to think about—especially when the medium is video. So how can you take that pressure and turn it into drive? By reading on— we share some critical do’s...
When it comes to video production, the uninitiated may assume that once the footage is “in the can,” so to speak, the hard part is over. But that is far from true. The editing process is essential to bring your story—whatever that may be—to life. Good or bad editing...
When you picture a video production, what’s the first thing you think of? Lights, cameras, green[MA1] screens? Those aspects are all crucial for the process, but the concept and the supporting message is the true heart and soul of almost any production—the...
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