Today’s media consumer is more sophisticated and discerning than ever. That means today’s media producer has a lot to think about—especially when the medium is video. So how can you take that pressure and turn it into drive? By reading on— we share some critical do’s and don’ts of video production.
DO…
Preplan
Every video should follow a script, but it shouldn’t start with one. Because your video production is a multifaceted project, it’s important make some higher-level determinations before laying out content itself. Start by establishing your:
- Objective. Determine what you want your video to achieve. Knowing your objective will help other considerations, such as audience and video format, to fall into place.
- Budget. Be creative but realistic. Research costs and shape your concept accordingly.
- Distribution plans. Identify the platform(s) where your video will live to determine correct specs and best practices.
- Production needs. Will you require a full crew? What about locations, potential talent and other services? Lean on your objective and budget for these needs.
Have a script.
Now you can put that inspired vision into words. You might be tempted to wing it in certain cases, but even the shortest, sweetest and least verbose video needs a guide for both the editor and producer to follow.
For video formats that don’t include a prewritten voiceover or speaking lines, your script is still the place for all other elements—such as on-screen text, interview sound bite transcriptions, time codes for b-roll shots and descriptions of graphic effects. A storyboard can also be helpful for visualizing and organizing the shots you will need.
Create a production schedule.
You worked hard to communicate and coordinate, hire and acquire; protect your efforts by developing a clear, detailed schedule for your video shoot(s). More than an itinerary, this document ideally should serve as a hub for all information the team might need, such as:
- Descriptions of exact location(s)
- Names and contact information for all involved
- Props and wardrobe needs, and who is responsible for each
- A shot list, outlining specific areas, visuals and/or actions to be shot at each time and place—scouting locations ahead of time is helpful whenever possible
As for the schedule itself, keep in mind the old adage: everything takes longer than it takes. Be sure to build in an ample buffer time for each location, scene and interview, erring on the side of overestimation.
Review, reconvene, rehearse.
Nothing threatens a creative vision like unwanted surprises. Fortunately, common causes such as unprepared participants, unshared updates and misunderstood details are easily avoidable. Be sure the team has thoroughly reviewed scripts and schedules well ahead of production, allowing time for discussion and any necessary changes. Keep players posted; consider having regular meetings or phone calls for a larger-scale project. For videos involving prewritten speaking lines, aim to schedule rehearsal time.
But DON’T…
Over-rely on technology
Equipment and software may be better than ever, but they’re no substitute for good technique. Depending too heavily on automation, predesigned effects and other modern tools can result in an unoriginal or less professional-looking product. Further, with technology comes the potential for technical error—so beware of getting too comfortable. Play back early and often to make sure your equipment truly captured what you heard, saw and intended.
Miss opportunities
That’s a wrap? Not so fast. In most cases, your video shoot is, well, your one shot—so you’ll want to make it count. Refer closely to your schedule and shot list, remembering that less isn’t always more when it comes to b-roll. Be sure to capture plenty of angles, exterior and other establishing shots, and (with the blessing of your on-site contact) any unexpected extras that come to mind or catch your eye.
Cut corners
Simply put, it pays to do all you can in the name of quality. That having been said, “don’t” get us wrong—committing [PS1] to quality doesn’t have to mean breaking the bank! It’s about investing wisely; professional actors might be key in one case, writing services in another—and new lights could enhance every production going forward. Discover ways to maximize technology with minimal expense. Your standout video and viewers’ delight will be worth it!
Go it alone
Heed this last one, and you can’t go wrong. From concept through final cut, partner with professionals who can help you make it great.
Contact us for information on our state-of-the-art production studio and other resources today—because we’re ready to do this.
Today’s media consumer is more sophisticated and discerning than ever. That means today’s media producer has a lot to think about—especially when the medium is video. So how can you take that pressure and turn it into drive? By reading on— we share some critical do’s and don’ts of video production.
